Hitchhiker on Wheels
An unlikely presentation of flavours from street corners around world.
Kimchi bacon waffles, sticky rice buns with mozzarella, or cheesy brandade croquettes. You simply can´t know what will come your way when you stand in line for service at the food truck Hitchhiker on Wheels. The mobile kitchen specialise in twisted up versions of classic street food from all over the world. They cook up some crazy flavours, so we made a design to mach.
An illustration with the theme psychedelic street food with personality, is the base for their visual communication. In it you will find various references to slaughter, canibalism and nudity. The design, as well as the food, comes with a warning; parental guidance is advised.